Total film genrally is aimed at the younger audience who casually see films as just an interest. The first thing that stikes me from this magazine is the dominant image of the main character, in this case Johnny Depp in the film 'Willy Wonka'. The header at the top has the top 50 must-see films for the summer in a white bold font and is very simple, this is a contrast to the rest of the cover as it is very bright and colourful. The audience can assume that it is very bright because this issue is realeased in the summer. The rest of the font on this cover is white to stand out on the colourful background, apart from the main selling point of this cover which is in a grey colour 'the ultimate summer preview' this is the main selling point, because the audience are going to be interested as to what is hapening this summer. The magazine title 'Toal Film' is set to stand out from other magazines because 'Film' is at the top of the magazine very big and bold in white font, so the audeince can see it when being sold in shops on a rising stand. With 'total' inside the word film, it is obvious 'film' is what the publishers want the audience to see, this also sets it apart from other magazine covers.
Below the header is the main centre image of Johnny Depp which is also used to intice the customer into buying the product if they are a fan of the film of actor Johnny Depp, this is also one of USP's (unique selling points).
To the left and right of the dominant picture are other items in the magazine with grey sub-titles to distinquish the importance of them.
You could suggest that the audience this magazine is trying to attract is the younger teen audience by having the film 'Willy Wonka and the Chocolate Facotry' as their main film to advertise, this is because this film is often associated with young children who have that idea of the fantasy, magical world. But this might intice the older teen age group to go see the film because it is the new and updated version with some changes made, and using by using the bright colours to capture their attendence
Overall i think this is a good magazine cover because it immediatly grabbed my attention with its bright colours and unique selling points, also with the item shown at the top which is featured in the magazine 'the top 50 must-see films for summer' this alone has the influence on the audience to pick up and flick through the magazine.
