Sunday 7 February 2010

Planning : Poster Fonts

After looking through numerous fonts and styles we both come to the agreement that we would want to use fonts that seemed fun and would go with our narrative. We chose these fonts because we thought they could directly relate to our target audience of young teens in the age group 12-18.

Here is the first font we have used on our poster, we chose this font because it directly links in with our narrative and it gives our trailer and ancilllery texts their own individuality, anyone who see's the trailer, poster and magazine will be able to see the synergy created with all three, and therefore ultimately buy into our brand which is a long term aim :



The second font we have used is mainly in our trailer and magazine, it is big bold and simple, how we wanted it to be but also it is a little bit slanted showing us it is fun and youthful but not sticking to the rules, it has a little bit of edge to it, which appealed to our audience when we asked them to pick their favourite out of a selection we showed them. It relates to our target audience because they tend do go against rules at this time in their life, in the so called 'rebellious teens'. It show us youthfullness beacuse it looks quite imagginative compared to the boring, everday font, that we often see. It fits in with the rom-com idea of having fun and appealing to our target audience of young teens that we want to read our magazine :



Our third font we have used was again mainly for our poster, we chose this because it had an italic style to it, so was instantly a little bit different and also this style looks like it fits into our genre of romance, so with our features on our poster appealing to perhaps the males, this type of font would appeal more to the female audience :