Planning : Storyboard

Scenes 1-4




Scenes 5-8




Scenes 8-11




Scenes 12-15




Scenes 15-18




We chose this layout as our stroyboard because it includes everything from the shot type, up to special effects. It made it alot easier for us to plan each scene and shot, also helping us when we go to film and edit.

Planning : Calander for filming

Before we started filming we had to make a schedlue so we could keep to our deadlines and show good time management. We planned also to try gain feedback throughout our filming process so we could make any changes along the way to improve.

Planning : Film Poster - Final Product

This is our final version of our poster, we have been able to use our own individual font and hopefully by keeping it simple we havnt given away too much narrative and can attract the audience by the mystery surround the watch and narrative.

Planning : Magazine Final Product

This is our final magazine draft and we belive we have been able to stick to our layout that we chose, by keeping the Character as our main USP to hook the audience in. With the character wearing the watch which is also a usp it shows the audience the synergy in our brand.

Planning : Magazine Layout and first draft

We chose this for our magazine cover because it is likely to hook our audience in with the USP, which we aimed to do from the start. But with the additions of other text from kickers and other additional secondary images it is likely to give more substance to the magazine for the targeted audience.

Here is a look at our first magazine draft, obviously we our missing our main usp but that is to be of our main character, but we belive we will be able to create a better, polished version for our final piece.

Planning : Poster Layout and first draft

Layout 1 :
We chose to use the masterhead at the top to capture the audiences attention straight away, then directly underneath that we have the 3 main characters in 3 seperate collums. Underneath that we have different images such as certificates and the production casting. We belive this is a good layout because it manages to explain the narritve clearly but still leave a hook and the USP which is the characters, should intice the viewers in.

Layout 2 :
This layout is more of your big blockbuster poster that you see in American films, with the main image blown up and taking up most of the frame as a USP. Below the dominant image is the tagline in the centre, with the movie title and then production casting underneath that. We eventually came to the agreement that this would be the layout we would want to try and recreate

Layout 3 :
This again is similar to layout 1 with have the 3 main characters as the USP's but they are slanted diagonally on this layout, while still giving insight into the narative. This conforms to the common comedy conventions we have researched of posters, showing us 3 characters that the audience are going to be hooked on.

Here is a look at our first draft, we like this draft as even though it is not finished we belive we have a good basis to progress on. We like how simplistic it is and how we can create enigma codes from this to keep the audience guessing by not giving too much away already in the poster. We still have to place our main character to dominate the page as our usp and also we will rethink the colours used and try to find better alternatives as they are a bit bland and dont really capture the audiences attention, however the font of clocks to go with our narrative we think has worked well but from our feeback we will have to work on its readability.

Planning : Characters

We plan to limit the amount of characters we use in the opening scenes in our teaser trailer, this is because we want the audience to be focused on the narrative and our protaganist character, so they immediatly can be associtated with him and therefore could create a bond with him throughout the film if they wanted to.

Anders:
The first character we have is Anders, a lad who always seems to have bad luck and nothing ever seems to go right for him. When it comes to girls also Anders tends to have serious problems and just cant make it happen, untill he meets Alicia. Throughout his life Anders has never been very organised or punctual and being on time has never been his strong point. As the film develops Anders devlops a special gift for time.





Holly :

Our second character is Holly, a girl Anders always thought was out of his reach, she is someone who is always willing to give another person a second chance, complelty the opposite to Anders, two polar opposites. Pretty, very punctual, presentable and interlectual.

Planning : Health and Safety

When filming it is still very important to be safe, so therefore on our scout location we also took note of any potenital health and safety hazzards.

* The obvious main one was car traffic, while one person was filimg we plan to have a looker out observing the car traffic to avoid any problems, to tell us when it is free to move or when it is potentially dangerous. Again while filming in a suburban area, there are cars that are going to be pulling in and out of driveways so a looker wil be needed for this also.

* Another potential problem which hopefully we were going to avoid however, was cables for the camera for outlet power. We planned to have our camera fully charged, but sometimes things dont always go to plan, so we had to look how safe it was when we had leads from the camera to power sockets, so no one was likely to trip and injure themselves.

Planning : Poster Fonts

After looking through numerous fonts and styles we both come to the agreement that we would want to use fonts that seemed fun and would go with our narrative. We chose these fonts because we thought they could directly relate to our target audience of young teens in the age group 12-18.

Here is the first font we have used on our poster, we chose this font because it directly links in with our narrative and it gives our trailer and ancilllery texts their own individuality, anyone who see's the trailer, poster and magazine will be able to see the synergy created with all three, and therefore ultimately buy into our brand which is a long term aim :



The second font we have used is mainly in our trailer and magazine, it is big bold and simple, how we wanted it to be but also it is a little bit slanted showing us it is fun and youthful but not sticking to the rules, it has a little bit of edge to it, which appealed to our audience when we asked them to pick their favourite out of a selection we showed them. It relates to our target audience because they tend do go against rules at this time in their life, in the so called 'rebellious teens'. It show us youthfullness beacuse it looks quite imagginative compared to the boring, everday font, that we often see. It fits in with the rom-com idea of having fun and appealing to our target audience of young teens that we want to read our magazine :



Our third font we have used was again mainly for our poster, we chose this because it had an italic style to it, so was instantly a little bit different and also this style looks like it fits into our genre of romance, so with our features on our poster appealing to perhaps the males, this type of font would appeal more to the female audience :

Planning : Scout Location

Before we set off to film we would have to do some research into our location where we aimed to shoot our teaser trailer. We did this so we could get an idea of how busy the streets would be, along with traffic, pedestrians etc, so we would know the best time to film, to avoid car noises or people walking past if we didnt want them to. We could get a reasonably accurate portrayal after a couple of visits at different times.
After gaining an accurate time frame to film we didnt really have many problems, we decided to film around lunchtime during a half term, we did this because we had the time to take each shot carefully and re-shoot if we needed to. Also most adults would be at their working environment so we didnt expect the roads to be too busy and with it getting to closer to summer the lighting was fine as it was genrally bright, which is what we wanted for our happy, vibrant, feel good rom-com.

Planning : Location

We chose a suburban location as our settting, we wanted to use normal everday roads, inside your average house and at a park on a bench. This is because these locations gave us good opportunites to use a wide variety of camera shots such as establishing shots and wide shots to set the scene and also a park bench would allow us to use a two shot of the male and female, vital in a rom-com. Another reason we chose these particular settings is because we wanted our target audience of teenagers to relate to them, the park bench scene for example is often seen as a hang out for teenagers so therefore this could put them at ease as they can now familiarise themseleves with the setting.

This first picture is where we are introduced to our protaganist character Anders where he gets hit by a ball, we chose this setting as it would show our character trying to look cool but with the comic affect of him being near a park and getting hit by a ball it would show the comedy side of our trailer :


Here is another picture of one of the opening settings where we our with our main character Anders, we chose the inside of a house of him getting ready just because its realistic and we know the amount of time teenagers put into their apperance :


This next picture is at a bus stop, we chose this location as it would show our main characters misfortune where he is spalshed by water, and we as teenagers know ourselves the hassle of having to get busses everywhere as we are not old enough to drive, so this is once again helping us create a connection with our target audience :



Here is a still from our trailer of the park bench scene, we chose a park bench because it is a classic setting for a rom-com where we can see both male and female and the audience can instantly recognise what type of genre this trailer is, I also decided to use a still of our trialer because it would show good use of technology :

Planning : Music

We wanted to use a non-diagetic soundtrack that instantly our audience could relate to, so we decided to use the song 'Bouncing off the walls' by Sugarcult. We chose this soung because it is upeat and fast paced which should keep the audiences attention and keep them interested. With this song it helps our audience relate to it by the lyrics 'Bouncing of the wall' is a reference to a person bouncing off the walls not knowing in what direction they are going, having good and bad times, pretty much showing how a teenager will be feeling at this stage in their life, helping us relate to our target audience.
When using sound effects we plan to fade out the music showing good use of technology and editing, then bring it back up again to raise the tempo, this is so we can hear the effects while maintaining the audiences attention


Here is the song we are going to use 'Bouncing off the walls' by Sugarcult

Planning : Sound Effects

We plan to have a few sound effects in our teaser trailer as they can often be used as a sign when things are going wrong and with our main Protaganist character often having bad luck and things going wrong for him, sound effects can help show this in the narrative. Also with the trailer being in the genre of rom-coms while relating to teenagers, we found from our research that often sound effects play a part because it is a sign of immaturity, teenagers messing around having fun are where silly noises come in and have a comic affect on the audience, which we want to happen. One sound effect we want to have is when our character will be hit by a ball or other object as we introduce him to give some comic affect. Also at the end of the trailer just before it finishes, we want to have the title of the film, then a sound effect of a dj set scratching and then it cuts back to our main character doing something silly, this sound effect will show our audience that just as they think our trailer is over, there is one last bit for them to see.

Planning : Editing

After we have filmed our product we plan to use the Apple imovie and Adobe AfterEffects to edit. Using these two pieces of software we will be able to successfully use transsion features like fading out, or a swipe cut, or dissolve. We plan to use the editing transition fading out to help create a little bit of suspense for the audience that will hopefully keep them hooked as they will want to find out what happens next, and also to help our trailer run smoothly from scene to scene. Along with the fade, a swipe out will also be useful to keep up the tempo/pace of the trailer, helping it stay upbeat and fun like a rom-com trailer.

Planning : Camera Angles

During our teaser trailer to make it as enjoyable for the audience as possible we our going to have to use a wide variety of camera angles to portray our main character's problems/obsticles.
At the start of the filming we will use wide shots and establishing shots, needed for setting the scene as this is importance to the audience especially for teenagers or any type of audience so they can relate to the setting, and maybe similarities that they have had while being in that same situation, the establishing shot puts the audience at ease and they can then become familiar with their surroundings.
For the main viewing we will be using close ups so we can see the emotion and facial expressions Anders has to go through on his journey, along with medium close ups and wide shots again. The wide angle will play a very vital role in showing the mise-en-scene, everything else that is going on in the scene around our characters.
With there being a potential reltionship on the brink which would have its ups and downs, we thought music would play a key role in our trailer, so we wanted to use camera angles relating to the lyrics in the song, when the tempo was fast and upbeat we wanted a happy facial expression, when it was slow and calm we wanted sad, depressing angles, as our audeince would be able to relate to all these emotions our character was going through.

Planning : Storyline / Ideas 'The Thrill Of 30 Seconds'

The plot to our film features around time, and how important time is in life. We will use the classic common conventions we have seen through our research of rom-coms but we also wanted to break the classic mould that this type of genre genrally seems to fall in, to put a bit of a tiwst in our product that would set it apart from others. We chose time as our main feature to focus around because it has a massive impact in our life and can be the difference from success and failure. Our main character will be Anders, and he will soon realise how important time is to him over the course of the film and a gift he will realise he has, which we will try to show in our teaser trailer.

Anders is our 'Protaganist' character and throughout his life he seems to have always had the bad luck, nothing ever seems to go to plan for Anders. 'The Thrill Of 30 Seconds' will be about Anders finally getting that bit of luck he deserves and getting a chance with a girl that would normally seem out of his league, unreachable, so here the characters involved Anders and the female are our polar opposites. The female character will be Holly, and with Anders not having a good past record with girls, Holly is a girl who is willing to give Anders a chance when others wouldnt, so when they plan to finally meet, Holly gives Anders one condition he has to be there within 30 seconds. Here the story unfolds as Anders is faced with a common convention of rom-coms, a problem, a situation where something has to be fixed or overcome, Anders has numerous obsticles to overcome on his way that is preventing him from meeting Holly, this is when he realises his gift for time, relating to his watch which we try to use as the main attraction to our brand, this 'special' watch should capture the audiences attention and interest.

Applying Theories : Roland Barthes

The theory of Rolan Barthers is that he belives there are 5 codes that help the audience make sense of narrative :

* Hermeneutic - (narrative turning point), this helps the audience know where the story will go next.

* Proairetic - (basic narrative actions), this helps create tension which does not directly raise particular questions.

* Cultural - (prior social knowledge), this is our attitude towards social awareness and different cultures. How we react to racial sterotypes, along with gender, age disabilities etc.

* Semic - (medium related codes), intertextuality is creating meaning of texts from other texts

* Symbolic - (themes), iconography or a theme such as image versus reality, where the audience can create a representation due to an image or theme

These 5 common rules make it easy for the audience to establish a narrative because although it seems easy to keep to the common conventions in rom-coms often the narrative can be lead astray and the audience left confused, so if we try to stick to these 5 rules we hope to keep the audiences attention and more importantly in a trailer their interest to come and watch the film.

Applying Theories : Ervin Goffman

With outside research we have also done, as well as looking at information during our lessons, we were able to use narrative theories and apply them to our analysis.
One theory we could use was the Ervin Goffman's character theory, this theory suggests that there are 4 main types of characters in a production, using this theory I was able to relate it back to the film 'Knocked Up'

1. Protaganist = Seth Rogan in this film would be the 'Protaganist' character this is because the film centres around him and his situation of becoming an expectant father and how he is able to deal with the new responsabilities he is faced with.

2. Deuteragonist = This type of character would be Katherine Heigl who plays the second most important character, she plays the expectant mother who is portrayed as the calmer and more relxed partner compared to Seth Rogen. This could be seen as conforming to the common representations as the men being more dominant, therefore Seth Rogen playing the Protaganist, and Katherine Heigl more associated with the emotional side of the film.

3. The Bit Player = Jason Segel plays the bit player in this film, he acts as Seth Rogens best friend, who also trys to have a relationship with Katherine Heigl's married sister. He is part of Seth Rogens group of friends who dont play major parts in the film and are mainly there for humerous affect and to help support Seth Rogen's character.

4 The Fool = Paul Rudd plays the fool, he is technically unrelated to all the characters and is the husband of Katherin Heigl's sister. He gradually becomes more and more involved in the film throughout as he becomes friends with Seth Rogen and throughout the film serves as comic relif.

In my teaser trailer I will try to portray these types of characters as best as I can, although with our set breif being a teaser trailer that means we will not have much time, so we may well just have to establish both the protaganist and deuteragonist characters. We chose to use this theory because we think we could accuratly portray these characters as they relate to our selected genre.