Wednesday, 10 February 2010

Planning : Magazine Layout and first draft



We chose this for our magazine cover because it is likely to hook our audience in with the USP, which we aimed to do from the start. But with the additions of other text from kickers and other additional secondary images it is likely to give more substance to the magazine for the targeted audience.

Here is a look at our first magazine draft, obviously we our missing our main usp but that is to be of our main character, but we belive we will be able to create a better, polished version for our final piece.

Planning : Poster Layout and first draft



Layout 1 :
We chose to use the masterhead at the top to capture the audiences attention straight away, then directly underneath that we have the 3 main characters in 3 seperate collums. Underneath that we have different images such as certificates and the production casting. We belive this is a good layout because it manages to explain the narritve clearly but still leave a hook and the USP which is the characters, should intice the viewers in.

Layout 2 :
This layout is more of your big blockbuster poster that you see in American films, with the main image blown up and taking up most of the frame as a USP. Below the dominant image is the tagline in the centre, with the movie title and then production casting underneath that. We eventually came to the agreement that this would be the layout we would want to try and recreate

Layout 3 :
This again is similar to layout 1 with have the 3 main characters as the USP's but they are slanted diagonally on this layout, while still giving insight into the narative. This conforms to the common comedy conventions we have researched of posters, showing us 3 characters that the audience are going to be hooked on.

Here is a look at our first draft, we like this draft as even though it is not finished we belive we have a good basis to progress on. We like how simplistic it is and how we can create enigma codes from this to keep the audience guessing by not giving too much away already in the poster. We still have to place our main character to dominate the page as our usp and also we will rethink the colours used and try to find better alternatives as they are a bit bland and dont really capture the audiences attention, however the font of clocks to go with our narrative we think has worked well but from our feeback we will have to work on its readability.

Monday, 8 February 2010

Planning : Characters

We plan to limit the amount of characters we use in the opening scenes in our teaser trailer, this is because we want the audience to be focused on the narrative and our protaganist character, so they immediatly can be associtated with him and therefore could create a bond with him throughout the film if they wanted to.

Anders:
The first character we have is Anders, a lad who always seems to have bad luck and nothing ever seems to go right for him. When it comes to girls also Anders tends to have serious problems and just cant make it happen, untill he meets Alicia. Throughout his life Anders has never been very organised or punctual and being on time has never been his strong point. As the film develops Anders devlops a special gift for time.





Holly :

Our second character is Holly, a girl Anders always thought was out of his reach, she is someone who is always willing to give another person a second chance, complelty the opposite to Anders, two polar opposites. Pretty, very punctual, presentable and interlectual.

Sunday, 7 February 2010

Planning : Health and Safety

When filming it is still very important to be safe, so therefore on our scout location we also took note of any potenital health and safety hazzards.

* The obvious main one was car traffic, while one person was filimg we plan to have a looker out observing the car traffic to avoid any problems, to tell us when it is free to move or when it is potentially dangerous. Again while filming in a suburban area, there are cars that are going to be pulling in and out of driveways so a looker wil be needed for this also.

* Another potential problem which hopefully we were going to avoid however, was cables for the camera for outlet power. We planned to have our camera fully charged, but sometimes things dont always go to plan, so we had to look how safe it was when we had leads from the camera to power sockets, so no one was likely to trip and injure themselves.

Planning : Poster Fonts

After looking through numerous fonts and styles we both come to the agreement that we would want to use fonts that seemed fun and would go with our narrative. We chose these fonts because we thought they could directly relate to our target audience of young teens in the age group 12-18.

Here is the first font we have used on our poster, we chose this font because it directly links in with our narrative and it gives our trailer and ancilllery texts their own individuality, anyone who see's the trailer, poster and magazine will be able to see the synergy created with all three, and therefore ultimately buy into our brand which is a long term aim :



The second font we have used is mainly in our trailer and magazine, it is big bold and simple, how we wanted it to be but also it is a little bit slanted showing us it is fun and youthful but not sticking to the rules, it has a little bit of edge to it, which appealed to our audience when we asked them to pick their favourite out of a selection we showed them. It relates to our target audience because they tend do go against rules at this time in their life, in the so called 'rebellious teens'. It show us youthfullness beacuse it looks quite imagginative compared to the boring, everday font, that we often see. It fits in with the rom-com idea of having fun and appealing to our target audience of young teens that we want to read our magazine :



Our third font we have used was again mainly for our poster, we chose this because it had an italic style to it, so was instantly a little bit different and also this style looks like it fits into our genre of romance, so with our features on our poster appealing to perhaps the males, this type of font would appeal more to the female audience :

Planning : Scout Location

Before we set off to film we would have to do some research into our location where we aimed to shoot our teaser trailer. We did this so we could get an idea of how busy the streets would be, along with traffic, pedestrians etc, so we would know the best time to film, to avoid car noises or people walking past if we didnt want them to. We could get a reasonably accurate portrayal after a couple of visits at different times.
After gaining an accurate time frame to film we didnt really have many problems, we decided to film around lunchtime during a half term, we did this because we had the time to take each shot carefully and re-shoot if we needed to. Also most adults would be at their working environment so we didnt expect the roads to be too busy and with it getting to closer to summer the lighting was fine as it was genrally bright, which is what we wanted for our happy, vibrant, feel good rom-com.

Friday, 5 February 2010

Planning : Location

We chose a suburban location as our settting, we wanted to use normal everday roads, inside your average house and at a park on a bench. This is because these locations gave us good opportunites to use a wide variety of camera shots such as establishing shots and wide shots to set the scene and also a park bench would allow us to use a two shot of the male and female, vital in a rom-com. Another reason we chose these particular settings is because we wanted our target audience of teenagers to relate to them, the park bench scene for example is often seen as a hang out for teenagers so therefore this could put them at ease as they can now familiarise themseleves with the setting.

This first picture is where we are introduced to our protaganist character Anders where he gets hit by a ball, we chose this setting as it would show our character trying to look cool but with the comic affect of him being near a park and getting hit by a ball it would show the comedy side of our trailer :


Here is another picture of one of the opening settings where we our with our main character Anders, we chose the inside of a house of him getting ready just because its realistic and we know the amount of time teenagers put into their apperance :


This next picture is at a bus stop, we chose this location as it would show our main characters misfortune where he is spalshed by water, and we as teenagers know ourselves the hassle of having to get busses everywhere as we are not old enough to drive, so this is once again helping us create a connection with our target audience :



Here is a still from our trailer of the park bench scene, we chose a park bench because it is a classic setting for a rom-com where we can see both male and female and the audience can instantly recognise what type of genre this trailer is, I also decided to use a still of our trialer because it would show good use of technology :